Small Business Saturday is celebrated on the Saturday after Thanksgiving and is dedicated to supporting local, independently owned businesses.
Founded in 2010 by American Express, the initiative emphasizes the importance of small businesses in local communities. When consumers shop at small businesses, they help stimulate local economies, preserve unique community character, and foster growth.
In 2011, the U.S. Senate officially recognized Small Business Saturday. Today, it is celebrated nationwide, with many businesses offering special deals, discounts, and promotions. By choosing to shop small, consumers can make a significant impact on their local communities.
Small businesses can measure the impact of Small Business Saturday on their sales and community engagement through several methods.
They often track sales data from the day, comparing it to previous Saturdays, or using the same Saturday from the previous year to assess growth.
They may also collect customer feedback through surveys or social media interactions to gauge how the event influenced customer behavior and perception of the business.
Additionally, monitoring foot traffic and online engagement metrics, such as website visits or social media reach, can help quantify the event’s overall impact on community engagement and brand visibility. Some businesses may partner with local chambers of commerce or organizations that provide analytics or reports on shopping trends during the event, allowing them to see how they align with broader community patterns.
– Total Reported Spending: Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion ¹.
– Projected Spending in 2023: The reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday in 2023 was around $17 billion ¹.
– Number of Small Businesses: Small Business Saturday supports the nation’s more than 34 million independent businesses ¹.
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