The Importance of Sponsorships in Providing Local Sports Broadcasting to Communities

(WMOK) Metropolis, IL – It’s an exciting time at WMOK and in Massac County in General – the sports season is underway at Massac High School with the season opener for Massac County Football tomorrow night.

Before we begin our broadcasting on WMOK of Massac County Sports for 2024/2025 we want to remind you of and sincerely thank the sponsors of the 2023/2024 Season.

Local sports broadcasting relies heavily on sponsorships to bring community events to the airwaves. These partnerships enable stations to cover production costs, ensuring games and matches are broadcast to enthusiastic fans.

Sponsorships also foster community engagement, promoting local businesses and organizations.

In return, sponsors receive valuable exposure, reaching a dedicated audience. This symbiotic relationship is crucial, allowing local sports broadcasting to thrive and serve as a hub for community connection and pride.

It is sincerely the local sponsors who allow WMOK the resources to bring Massac County Sports to you. We’ve done so for over seven decades now – beginning with broadcasts of Metropolis Community High School Basketball in the fall of 1951 – which due to technology at the time had to be recorded live and aired the next morning.